1. Keep a close tab on Google’s move to snag real estate sites…I’ve got a gut feeling this could be big in so many ways.
Google Place pages…
Back in September, the Official Google Blog posted this:
Google Maps is a great tool for exploring places — you can pan around the map, zoom in and see nearby places, look around in Street View and search for whatever you want. But what I always wanted to do is be able to get a clear understanding of what a place is all about. Instead of doing the research all over the web, wouldn’t it be great to see all the information about one place in…one place?
Starting today, you can do that on Place Pages for Google Maps. A Place Page is a webpage for every place in the world, organizing all the relevant information about it. By every place, we really mean *every* place — there are Place Pages for businesses, points of interest, transit stations, neighborhoods, landmarks and cities all over the world.
2. Frank Kern is on the move again with yet another repurposed version of Mass Control. This time he’s recast his flagship program as a “look over my shoulder” newsletter. In fact Kern’s email pitch is unique: (subject line:) I NEED YOUR ADVICE (please .. (email body:) this will take like 3 seconds…blah blah. Click on that subject line/email (like I did) and the link to a survey on his Mass Control site. True to his word, the survey is 4 questions long and takes really about 30 seconds. The final survey question goes something like this: “If I were to offer a kind of ‘look over my shoulder’ program so you could see everything I was doing and how to apply it to your own business, would you want it?” Answer “yes” to that final question, like I did, and you are then taken to a page with a classic Kern video front and center with a simple Add to Cart button below it–a cleverly placed landing page to be exact with pre-qualified customers ). The video, of course, pitches the “look over my shoulder” newsletter deal.
3. Ryann Diess is “revealing” ways to game GMail so advertisers and marketers might nab a lion’s share of targeted ad traffic…it’s the latest greatest program up at bat.
and tomorrow’s another day…