Book Report: Microtrends

For anyone doing business on the web, or off for that matter, and who has not yet read Mark Penn’s book Microtrends, then I suggest you get thee to a bookstore or the local library or get it on your Kindle or reader…however you might get it–get it. A microtrend, according to Penn, is: …an [...]

A New SEO Copy Strategy on the Horizon?

If you’re a search disciple you’ve likely been witness to the march of new search features Google’s introduced over the last few months. One of the latest is the search engine’s attempt to identify synonyms for search queries and apply a bold text decoration within the results search snippets. At this stage of the game [...]

Domain Buying Tips

Domain buying as a task is pretty simple and straightforward, but as a business DOMAINS are cutthroat. About 1.5 years ago I published a post recounting my sideswipe with domain front-running. Yesterday I was reminded of just how misleading the domain registration business can be. A few months ago I registered the domain goatguide.org. Really [...]

Google Continues to Purge Advertisers

Gaming Google’s become a popular pasttime among pay per click advertisers, affiliate marketers and “others.” Instructions abound all over the web for launching new businesses seemingly out of thin air and using AdWords–Google’s own business. So this is where we’re at: The New York Times (I’ll probably have to pay for this type of article [...]

Google Real Estate and More Finds

1. Keep a close tab on Google’s move to snag real estate sites…I’ve got a gut feeling this could be big in so many ways. Google Place pages… Back in September, the Official Google Blog posted this: Google Maps is a great tool for exploring places — you can pan around the map, zoom in [...]

For Whose Ears? Social Networks Give Competitive Advantage

Is being social with social media in the confines of a corporate structure a real possibility? Interesting article on MarketingVox– Competitive Data Ripe for Picking on SocNets– reveals the numerous ways savvy companies can collect information about competitors based on the information freely posted on social networks. Everything from LinkedIn to Twitter is open real [...]

Web Content: Just a Task on Your To-Do List

When you take one giant step backwards to check out the Big Picture of web copy and content you can see how web copywriting becomes just one component among many necessary to launch an online business, website, blog, etc. I am a task on someone’s Build A Million Dollar Online Business – To-Do list. When [...]

Visualize Web Data

Hint.fm serves up a virtual candy dish of unique data visualizations… Hint.fm’s Project Seer is billed as a “portrait of human curiosity” via Google Suggest: A simple one-sided visual picture of a Google Suggest when I enter the word “ice” (note: thickness of arrow lines reflects volume of webpages associated with that keyword/phrase): and then [...]

“Experience” Web Content Through Other’s Eyes

In my last post I talked about getting outside yourself for inspiration. I’m still “in” that vein, but urging you to witness the web and its content by observing others. In 2010, you can build your business by being a good spy…. Over the holidays I stayed with friends for a few days, one of [...]

Quest for Bold Web Content/Copy

hat will come next in the realm of web copywriting? Content will certainly be a reflection of the current Google or Bing search results page– an amalgam of mixed media content from text results to video, images, and real-time feeds. Already many site owners, marketers and even businesses are incorporating a blend of content types. [...]