Web Copy and Research

It can be an important intersection in a copywriter’s business–the point where web copywriting meets research. Outside data, istock_000007005642xsmallstatistics, trends and even social statistics, can be critical to a writing project, and to your business ROI, and you might begin to see how research skills  can strategically separate you from the pack.

Marketing meets Academia. On many job descriptions the ability to dig your way to China through the maw of Internet data is a very attractive quality. But even for the skilled writer, mining online data can be damned time-consuming.

And it’s not about Internet access (Google generations are limited), it’s about distilling and analyzing information and sources and still understanding that the viralness and socialness of the web can skew information.

My research link for the day:

Instapaper — what it is NOT: source for cheap and fast college essays; What it IS: a simple tool for saving each and every webpage you bump into that you just don’t have the time to pause and devour right now. It’s free, creation of a lead Tumblr guy. Register then save your “read for later” pages in a bookmarklet.

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