Cut the BORING Out of the Web Copy

Ever have to write a few dozen, 100, even 1000 web pages on a very similar topic? Then you’ve likely discovered what I consider to be one of the biggest challenges for a web copywriter: overcoming zombie writing. Starting off with a compelling argument and interest in the first couple of pages isn’t an obstacle. [...]

Now the Wrong Copy Message…

I was looking at a direct marketing copywriter’s landing page this morning and I can’t get the total lack of clear and concise sales copy, confusing offers, and lack of clear-cut CTA out of my head: The page (funnels customers from a sponsored ad) is brief, 111 words to be exact , besides head and [...]

Rant: Blatant Sales Pitches

My end of the week bitch-rant: Copywriter’s “blogs” that are blatant sales letters. When I see these it makes me feel…. 1. they have nothing of value to contribute on a somewhat regular basis 2. they see any and every opportunity to pitch and sell usually with illusions of raking in thousands for their services, [...]

Web Copy and Research

It can be an important intersection in a copywriter’s business–the point where web copywriting meets research. Outside data, statistics, trends and even social statistics, can be critical to a writing project, and to your business ROI, and you might begin to see how research skills  can strategically separate you from the pack. Marketing meets Academia. [...]

Are Marketing and Information Videos Overdone?

I admit it, I subscribe to more than a handful of copywriters, internet marketers and other professional online business resources …. stuff. And my inbox is a busy place. I read the newsletters from Marketing Profs I check in on Marketing Sherpa Weekly newsletter I download most free reports I DON’T watch most of the [...]

Paint it Red! Why Mess with a Good Thing?

I went to the New Haven St. Patrick’s Day Parade today. Suffice it to say I’m sated for probably another 10 years. Lots of people, 3 hours long, a lot of alcohol being consumed–it wears thin… Anyway, this is a fairly big parade and fire  companies from all over the state come to show off [...]

Slacker Intervention: When Your Work Day Goes ADD

Every once in a while, in the middle of my afternoon, I’m suddenly aware that I’ve been caught dumb like a deer in the headlights. I mean I’m all OVER the place, like a 2-year old with a sugar rush: 10 tabs open in Firefox, trying to Twitter (newbie), tweaking a blog post, adding keywords [...]

Green Light in a Red Light Economy

When  business brakes are squealing on all sides of you in response to the train-wreck of an economy, what’s the right move for you? Are we just rubbernecking or is there real reason to stop short and be scared? The evidence that online marketing — business — is pushing full speed ahead is more than [...]

Landing Page Study for “Government Grants” : Side-by-Side Comparison

The use of a blog format as landing page and leveraged to sell affiliate products and services surely was genius when first used. But the recent glut of diet blogs, wrinkle blogs, and teeth whitening blogs–read: landing pages (flogs: fake blogs used for sales purposes, quick game for the search engines, easy auto-content gen, build [...]

On Automatic Content and Article Generation

Have you ever seen your blog article or other content show up on some oddball site somewhere that’s aggressively marketing? On a popular site feed? Does either feel better than the other and why? Your content on oddball marketing sites: How do thousands, maybe millions of online marketers literally throw up fully functional websites everyday, [...]