Non-Traditional Traditional Pitches

I’ve just started to really sink my teeth into trying to pitch my own projects and I’ve banged around through a lot of blogs and copywriters’ how-tos and 25-step programs, most pretty similar to the next and lacking in real advice except the obvious–I guess everyone’s afraid to let go of their “killer” tricks.

But I consider myself lucky to have just found this post by Tom Chandler–his lumpy mailer post–dated a year and a half ago. I LOVE it. And I’m going to try his idea because it sounds so damn fun, and a totally non-traditional traditional strategy, which could be a real chance to excite someone with an idea. Excitement is so out of the ordinary, I think when it falls into someone ’s hands it can be inspirational.